Content Strategy

Excellent web sites and social media plans require extensive upfront planning to insure that information is presented in a way that is relevant, accessible and meets marketing goals. We are experts in usability, information architecture and other aspects of content strategy.

We work with our clients  to develop  achievable road maps for  creating and maintaining content that that is relevant to their audience and achieves their marketing needs. We provide specific, well-informed recommendations about how  to get from where they  are today (no content, or bad content, or too much content) to where they  want to be. We specialize in web and social media and can help during any phase of a project, from conceptual planning to redesign to adding content to an existing site or social media plan.

Our specialties include:

• Content planning
• Content matrix development
• Style guides
• Competitive analysis
• Usability