Who We Are
We create fresh, customized content in a variety of media, including web, print, email and social media. Our unique approach blends the latest news in health and medicine with what’s happening in your organization. Our writers are professional journalists who produce health information that is science-based, fact-checked, relevant and easy to understand.
Nicole Wise
As a partner at Balance, Nicole focuses on creative direction, strategy and marketing.
Nicole has published hundreds of articles in The New York Times, Redbook, Parents Magazine and many other national and regional publications. Her specialties are health, families and education. Her experience includes:
- Stamford Hospital, marketing communications — where she created award-winning publications that achieved recognition at the local, regional and national levels
- Editor, Daily Health News & Bottom Line Secrets, Boardroom, Inc.
- Yale University’s Bush Center in Child Development, writer & consultant
- Co-author, The Over-Scheduled Child: Are You Hurting Your Child By Trying Too Hard? (St. Martins, 2002)
Michelle Abt
As a partner at Balance, Michelle’s specialties are internet marketing, web site development and account service.
Michelle has held senior management positions at major advertising agencies, including on national accounts such as Citibank, Lotus Software, MCI, Aetna Healthcare and American Express and, on the client side, was VP for Card Member Marketing at JP Morgan Chase, where she developed targeted multi-media direct marketing campaigns.
Writers
Our writers are seasoned professionals who use their award-winning reporting skills to interview your physicians and learn all they can about your organization, in order to create content that’s interesting, accurate and works toward your marketing goals.
Specialists
We work with a roster of professionals who provide a variety of specialty services as needed. These include Spanish language content and translation, medical review by board-certified physicians, writing/editing for interactive media and audio/video production.
Researchers
Our content is original, obtained from primary sources (your doctors) and/or fact-checked by professional research editors who verify all data and/or use credible sources to affirm the safety and efficacy of all medical advice, including alternative medicine.
